Marketing and Business Development Practice Group Teleseminar

April 26, 2023

2:00 PM ET

Speakers: Christine Nelson and Shannon Bohnen (Ingenuity Marketing Group, LLC)

Topic: Content Calendar Simplicity (Earn 1 CPE credit)

Is your content calendar a wish or a prayer? A wish that you had a better one or a prayer that you can get it all done? It doesn’t have to be either one. We will discuss the basics of a quarterly content calendar (including a simple social media calendar!) that makes use of existing content and streamlines your process for team efficiency and ROI.

Discussion Points:

-Trends in content engagement

-Inventory of reusable and snackable content

-Identifying best channels for producing content

-Maximizing visibility and SEO through your content

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